With Pillow-Wow you don’t just get a really comfy pillow, you get a pillow in a pillow. The outer pillow soft and squishy whilst the inner pillow is firmer and more supportive. Together they make an incredible medium-comfort, higher profile pillow. A pillow we know from years of customer research is the most sought-after type of pillow. But what if you prefer a softer lower pillow? Easy, just remove the inner pillow and instantly you have a lower profile, softer pillow which is perfect for front sleepers. Hey, I want a firmer, high profile pillow though. Easy, just place the firmer inner pillow on top of the softer outer pillow and hey presto, a firmer and higher profile pillow, perfect for side sleepers who like a firmer feel to their pillow.